Hi, I’m Holly.
Permanent makeup artist since 2017, specializing in working with mature skin.
Your face, just more defined
Most women who come to me are not looking for a new face. They want their own brows, lips and eyes back — the way they looked a few years ago — and easier mornings.
That is why I created my own technique: a soft powder effect with no hard lines, made for mature skin, that heals very soft and delicate. I draw every design on you first, and I choose color for how it will look at week 4, year 1 and year 3, not only on the first day.
I tell you the price up front. There is never pressure to book. If permanent makeup is not right for you, I will tell you honestly.
My path
First studio, Vancouver, WA
Started permanent makeup and built a practice on soft, natural results.
Training new artists
Taught new permanent makeup artists technique, color and a gentle approach to clients.
HER Studio, Sarasota
My second studio, focused on working with mature skin and my own soft-healing technique.
Calm, private, unhurried
Inside SalonPlex in the Publix plaza on N Beneva Rd. One client at a time, time to ask questions, and a design you approve before we start.
Your first step is a free consultation
Holly draws the design on you first, so you see it before anything is permanent. Ask every question you have — there is no pressure to book.
- Studio
- SalonPlex, Room 17
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Get directions - Finding us
- Inside the Publix plaza, next to the nail salon and the Italian restaurant. Inside SalonPlex, look for Room 17.
- Hours
- Thursday 10:00 – 5:00
Friday 10:00 – 5:00
Saturday 9:00 – 3:00 - Text
- (941) 401-0766
- Call
- (360) 977-2507
- info@herpmu.com
- @holly.ruban
- Old permanent makeup?
- Please contact Holly first and send a daylight photo for assessment before booking.