Privacy Policy
Effective date: October 2, 2026
HER permanent makeup studio LLC, doing business as HER Permanent Makeup Studio ("HER," "we," "us," or "our"), respects your privacy. This policy explains what information we collect, how we use it, and the choices you have.
Who we are
HER Permanent Makeup Studio
501 N Beneva Rd, Suite 260, Sarasota, FL 34232
Phone: (360) 977-2507
Email: info@herpmu.com
Information we collect
- Contact details you give us: name, phone number, email address.
- Appointment details: the service you are interested in, preferred dates, and messages you send us.
- Client forms completed at the studio, such as the Client Release Waiver, medical profile, and photo permission. These are collected in person or through our booking tools.
- Photos you choose to send us (for example, photos of previous permanent makeup so we can advise you).
- Basic website data such as pages visited and device type, collected by our website platform (Squarespace) through cookies and similar technologies.
How we use your information
- To answer your questions and reply to your inquiries.
- To schedule, confirm, and remind you about appointments.
- To send pre-care and after-care instructions for your service.
- To follow up after your visit and, if you wish, invite you to leave a review.
- To keep records required for safe and professional service.
- To operate and improve our website.
Text messages (SMS)
If you provide your mobile number and agree to receive text messages, we use it to communicate with you about your inquiry and appointments, as described in our Terms and Conditions. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties. We may share information with service providers who help us deliver our messages and run our business (for example, our SMS delivery provider, our booking and payment provider, and our email and website providers). These providers may use the information only to perform services for us.
Sharing of information
We do not sell your personal information. We share it only with service providers acting on our behalf, when required by law, or to protect our rights and safety.
Data retention and security
We keep client records for as long as needed to provide our services and meet legal and professional requirements. We use reasonable administrative and technical safeguards, but no method of transmission or storage is completely secure.
Your choices
- Reply STOP to any text message to stop receiving texts.
- Contact us at info@herpmu.com or (360) 977-2507 to ask to access, correct, or delete your information, subject to record-keeping requirements.
- You can unsubscribe from emails using the link in the email.
Children
Our services are for adults. We do not knowingly collect information from anyone under 18.
Changes to this policy
We may update this policy. The effective date above shows when it was last changed.
Contact us
Questions about this policy: info@herpmu.com or (360) 977-2507.